We came across an article on The Globe and Mail mentioning Loblaws’ decision to remove artificial colours and flavours from their President’s Choice line of products. We were very pleased indeed!
The public has become more concerned about the use of artificial colours and flavours, and Loblaws believes addressing this concern is the right thing to do. Consumers are now more educated about the health-related issues due to recent studies that link hyperactivity, cancer, etc. to the consumption of artificial colours/flavours.
According to the article, “by the end of this year, all artificial colours in the PC line (which includes Blue Menu, Organics and Green branded products) will be removed; by the end of 2013, all artificial flavours will be removed.”
All this is good news for Canadians and the general public as it’s a sign that we’re moving toward the right direction. At Le Dolci, we also support the use of natural ingredients where no artificial flavours or colours are added to our baked goods (our icing is the only thing we use a teeny bit of color for but we’re working on that too!).
With these initiatives in place, people can make healthier food choices & realize the benefits of real food!